Click on this photo to get the full effect.
Now, I understand that the tome of gay-directed advertising isn’t exactly anything to brag about. There are a few golden moments (and the Commercial Closet does a fantastic job of cataloging them), but for the most part, we’re reduced to shirtless, hairless, beaded necklace wearing men walking along a P-town beach, sometimes with a reptile thrown carelessly over the shoulder. No matter the product. Most of the time, the message is something along the lines of, “Despite your AIDS, our obscenely expensive drug will help you do this!”
I’ve learned not to expect much from the drug companies or the pop and pop B&Bs with low ad budgets and even lower creative inspiration.
But when an ad monolith such as Pepsi devises something so terribly insulting that I virtually can’t get any work done, I’ve got to say something. Take a look at this ad for Diet Pepsi. And if you’re not outraged, allow me to tell you why you should be.
The Backstory
What you’re looking at is a picture of an old Diet Pepsi ad attached to someone’s refrigerator. Closer inspection reveals that the ad on the fridge appeared in Out magazine in April of 2005… on page 24. This led me to believe that the ad is fake, recreated for this new ad, because when’s the last time you saw a print ad in a magazine with a page number on it?
I was wrong. This ad did appear in 2005 (sans page number). And even then, it’s headline “Number of Diet Pepsi six packs consumed a week to keep this ’six pack’: 2″ sucked. Is Pepsi trying to suggest that drinking Diet Pepsi will actually give a guy a six pack? All I know is that I’m more bloated than Al Gore after a single Diet Pepsi.

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Dear Leatherface,